Brand Identity Design and Web Design

Created the brand identity and led creative direction for Bask, a luxury sunglasses distributor, aligning with global client standards and executing campaigns for high-profile brands, including Off-White, Palm Angels, Arnette and Ray-Ban.

Developed marketing campaign concepts, defined photography shooting style, and established the brand's social media presence.

Designed an online store for Bask, overseeing the entire process from research and UX design to collaborating with developers, ensuring a seamless, fully functional e-commerce platform.

Led the visual direction of the brand’s social media and campaign content, including collaborator selection, art direction, and photography style. Actively coordinated photoshoots on set, ensuring visual consistency and alignment with the brand’s urban luxury identity.