Brand Development, Editorial & Art Direction

Yason is one of Serbia's leading luxury eyewear distributors, representing brands such as Ray-Ban, Miu Miu, and Versace. My role spans brand development, art direction, and visual communication across print and digital platforms. From maintaining brand guidelines to designing campaigns, editorial content, and event materials, I help shape a consistent and evolving visual identity.

Each year, we create a magazine combining a product catalog with original editorial content. I'm involved in its development, from planning and selecting visuals to designing layouts and preparing the final publication for print.

From concept to execution. I developed the visual narrative and moodboards, coordinated with talent and the creative team, and oversaw the photoshoot. I also curated the final visuals and collaborated on the content rollout.

Inspired by A$AP Rocky’s collaboration with Ray-Ban and his upcoming concert in Belgrade, the editorial brought together five musicians for a playful getting-ready session. Through personal conversations, styling, and photography, we explored the connection between music, fashion, and individuality.

A custom PR box featuring my illustrations inspired by everyday city life and the people we work with. Many recipients could find themselves among the characters, adding a playful, personal touch. The box received an enthusiastic response and generated significant media coverage.